Trish shared key insights on how traditional SEO is being impacted by the rise of AI-driven features. One of the most significant changes is Google’s AI Overview, which now appears in about 80% of search results. This new feature is pushing organic listings further down, so businesses must adapt to maintain visibility.

A major focus of the session was on the importance of schema markup, which helps search engines better understand and showcase your content in AI-generated results. This is especially crucial for businesses near popular events or offering unique experiences, as schema can significantly enhance visibility.

Trish also highlighted the shift in SEO strategy: it’s no longer just about ranking for specific keywords. With the rise of conversational queries, businesses need to focus on creating content that directly addresses user intent with helpful, clear, and detailed answers. It’s about providing value, not just optimizing for phrases.

The webinar also touched on how AI tools like ChatGPT are becoming increasingly important in search and discovery. Trish provided strategies for optimizing your content for these platforms, from content formatting to building authority through citations from trusted sources.

The key takeaway? SEO is not going away—it’s just evolving. The businesses that will thrive are those that embrace AI, adapt their content for the new search landscape, and focus on user intent. If you missed the session, the recording is available here: SEO for the AI Generation

A big thank you to Trish Leighton for sharing her expertise, and to everyone who joined us for this informative session.